The 2009 Yves Saint Laurent Parisienne advertisement, featuring a captivating Kate Moss, remains a seminal moment in perfume advertising history. More than just a beautiful face selling a fragrance, the campaign successfully captured the essence of a complex, alluring woman – a woman who embodied the spirit of Parisian chic without resorting to cliché. This article will delve into the impact of this iconic advertisement, exploring the fragrance itself, its subsequent discontinuation, and the enduring legacy it holds within the world of perfumery. We will also examine the availability of the perfume, exploring options such as Boots and gift sets, and delve into community discussions surrounding the scent on platforms like Fragrantica.
The Yves Saint Laurent Parisienne advertisement, often referenced as the "Yves Saint Laurent Parisienne Kate Moss Real HD 2009 Official commercial spot fragrance Profumo Parfum Perfume Anuncios de perfumes - annonces de parfums," wasn't just a fleeting moment in the commercial landscape. It was a carefully crafted piece of art designed to resonate with a specific target audience. The choice of Kate Moss was particularly astute. Moss, with her rebellious yet elegant persona, perfectly embodied the multifaceted nature of the fragrance. The ad itself, shot in high definition (hence the "Real HD" descriptor), showcased Moss in a series of intimate, almost candid moments. She wasn't presented as a flawless, unattainable goddess, but rather as a woman with depth and intrigue, a woman with a story to tell. This relatable portrayal was a refreshing departure from the often-fantastical imagery prevalent in perfume advertising. The ad’s understated elegance mirrored the fragrance itself, suggesting a sophisticated and subtly alluring scent, rather than a loud, overtly sensual one.
The fragrance itself, Yves Saint Laurent Parisienne, was equally intriguing. It wasn't a straightforward floral or oriental; instead, it presented a complex blend of notes that created a unique olfactory experience. The initial burst of vibrant top notes gave way to a heart of delicate florals, finally settling into a warm, sensual base. This evolution reflected the multifaceted nature of the woman the perfume was designed for – a woman who is both playful and sophisticated, innocent and alluring. The specific notes, often cited by perfume enthusiasts, varied slightly depending on the source, but generally included a combination of violet, rose, peony, and other floral notes, balanced by warm, woody undertones. This complex profile contributed to its enduring popularity and the subsequent disappointment when it was discontinued.
The news of YSL Parisienne's discontinuation sent shockwaves through the fragrance community. Many considered it a modern classic, a perfume that captured a specific mood and aesthetic. The "YSL parisienne discontinued" searches online became frequent, reflecting the widespread dismay and the search for remaining bottles. The reasons behind its discontinuation remain somewhat unclear, a common occurrence in the fragrance industry where commercial pressures and shifting market trends often dictate the fate of even beloved perfumes. This led to a surge in demand on secondary markets and a heightened awareness of the importance of appreciating and cherishing discontinued fragrances.
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